Consulting
You’ll want HOP Consulting if you are looking for help with:
- Original POVs and thought leadership on programmatic media
- Technology and platform selection
- Partnership Management
- Future-proofing your digital media strategy
- Staffing an In-house media business
- AI and Generative AI utilization
- Investment strategy development: market analysis, goal setting, channel selection
Campaign Optimization
You’ll want to engage with HOP Campaign Optimization if you need help with:
- Inventory curation (Inclusion list, PMPs, Programmatic Direct)
- Elimination of Made For Advertising (MFA) publishers
- Keyword optimization
- Supply path optimization
- Audience segmentation
- Measurement and KPI development
- Budget Allocation: Advising on the optimal distribution of budget across different channels and tactics for maximum ROI
- Advertising test plan creation
Training & Support
You’ll need HOP Training & Support if you want help with:
- Programmatic Sales training – Get practical tips from holdco agency insider to supercharge your programmatic sales pipeline
- Programmatic 101 training for executives
- Upskill your trading teams on the latest programmatic concepts and platform features
- Workshops and Training Sessions: Educating client teams on programmatic advertising concepts and best practices
